I was a 6 month design strategy intern at Adidas in the Women's Future Team in Portland, OR. The areas I worked on were:
- Creating a new way to search for product
- Gender inclusivity
- Circular Economy
- Creating a HCD Training Toolkit
These are the concepts that I worked on, that have been introduced to the world:
- Gender Neutral Stores
- Adidas Rental Services
Adidas
Some of the design strategy projects I did while on my internship at Adidas.
My role
- Hosting creative ideation sessions
- In-field ethnographic research
- Identifying activities that would provide as analogous inspiration to the projects we were conducting
- Designed surveys for quantitative data
- Designed concepts and interactive prototypes
- Designed testing exercises for participants
- Bringing a HCD approach to the projects I worked on
The work done is confidential, but please contact me if you'd like to learn more.