I am a 6 month intern at Adidas in the Future Team. This means that I work on concepts 5-7 years into the future. If you would like more details about the projects listed below, please contact me directly.

project 1 : a new way to search for product
I worked on creating product search entry points that resonated with the mental and emotional values of our target consumers. I did the following:
- Hosted creative ideation sessions
- In-field ethnographic research
- Designed surveys for quantitative data
- Developed insights from qualitative and quantitative data
- Developed concepts and interactive prototypes
- Developed in-field concept testing exercises for participants
project 2: HCD Toolkit
I am working on creating a toolkit with HCD methodologies for each branch of the future team (footwear + apparel design, engineering and sports science) to adapt into their daily practices